Gap 001
Financial Management
Accurate financial reporting, cash flow visibility, budgeting, forecasting, and the confidence to make decisions from real numbers.
Build the Business Behind the Business™
Your gift got you in.
The other 65% determines if you stay.
Most businesses don’t fail from a bad idea or a weak work ethic. They fail because no one taught the founder the other 65% of what running a business actually takes: the financial infrastructure, the operating systems, and the leadership capacity that decide whether a business survives, struggles, or scales.
8 in 10
small businesses fail within 5 years, U.S. Small Business Administration
The 35/65 Split
35%
Your Expertise
65%
The Business of Business
The 35/65 Rule™ · The Philosophy
Every business has two sides. The work you do, and the business that makes that work possible.
Most founders master the first. Very few ever get the chance to master the second. Roughly 35% of business success comes from the expertise that started it. The other 65% comes from mastering the disciplines that build, run, and grow it.
The 35/65 Rule™ is why hard work and technical skill alone rarely carry a business past a certain size. The founder’s craft opens the door. What happens after that is a different discipline entirely, and most founders were never taught it.
View the 35/65 Small Business Case Study →The 35/65 Business Assessment™
Find out exactly where your 65% lives. A structured look across all nine business infrastructure domains, built to give you clarity before your next major decision.
Take the 35/65 Assessment →
The Nine Business Infrastructure Domains™
One rule. Nine domains.
Revenue grows while profit stalls. Every decision still runs through the owner. Growth creates more problems instead of more capacity. These aren’t isolated issues. They’re signs of the 65% Gap, and each one lives in a specific domain of the business.
Foundation
Owner Mindset & Self-Leadership
Every transformation begins with the leader. Long-term business growth requires the shift from technician to CEO. Our guidance engages, enlightens, and empowers leaders to strengthen the mindset, discipline, and self-leadership sustainable organizations require, before we ever touch a system or a spreadsheet.
Gap 002
Operations & Systems
Documented workflows and standard operating procedures that let the business scale without you in the middle of every task.
Gap 003
Sales & Revenue Strategy
Stronger pricing, sales process, revenue forecasting, collections, and recurring revenue opportunities.
Gap 004
Marketing & Visibility
A clear market position and a strategy that consistently attracts your ideal clients.
Gap 005
Compliance & Legal
Sound governance, regulatory compliance, employment practices, and legal safeguards.
Gap 006
People & Leadership
Developed leaders, strengthened accountability, better communication, and a higher-performing culture.
Gap 007
Information Technology & AI
Automation, CRM platforms, and artificial intelligence that improve efficiency and expand capacity.
Gap 008
Access to Capital
Stronger banking relationships, lending readiness, and investment positioning for what’s next.
Gap 009
Business Continuity & Succession
A plan for ownership transition, succession, valuation, and long-term legacy.
Sound Familiar?
Signs you’re carrying the 65% Gap
Organizations entering the Business Growth Journey tend to reveal the same patterns: limited financial visibility, revenue leaking through inefficient processes, manual workflows where systems should exist, and an owner still serving as the operational bottleneck. These aren’t independent problems. They’re symptoms of a business that has outgrown its own infrastructure.
✓
Growth has slowed or plateaued.
✓
Your business still depends too heavily on you.
✓
Revenue is increasing, but profitability isn’t keeping pace.
✓
Your team works hard but lacks consistency or accountability.
✓
You continue solving the same problems month after month.
✓
Systems and processes haven’t kept pace with growth.
✓
You’re preparing for expansion, financing, acquisition, or succession.
✓
You want objective insight before your next major business decision.
If several of these sound familiar, your organization may be experiencing the 65% Gap. The good news: gaps can be identified. More importantly, they can be closed.
Executive Strategy Session · The Debrief
The Assessment measures where the gaps exist. The Executive Strategy Session is where we interpret the findings together, walk through what they mean for your business, and prioritize what to tackle first.
The 35/65 Business Growth Journey™ · The Transformation
A six-phase engagement.
A structured path from insight to implementation, not just a report.
Phase 01
Discovery & Assessment
A full picture of where the organization stands today.
Phase 02
Financial Infrastructure
Strengthen the financial systems that support healthy growth.
Phase 03
Strategic Roadmap
Prioritize opportunities into a practical implementation plan.
Phase 04
Implementation
Build the systems and infrastructure sustainable growth requires.
Phase 05
Leadership & Staff Development
Equip leaders and teams to sustain the change.
Phase 06
Performance & Sustainability
Measure progress and position the business for what’s next.
The 35/65 Shift™ · The Outcome
The 35/65 Rule™ reveals the gap. The 35/65 Shift™ is how you close it. Greater financial visibility. Stronger systems. Improved accountability. Reduced owner dependency. Greater organizational capacity, and real readiness for growth.
Karen R. Jenkins, Founder & CEO, KRJ Consulting$250K+
Active annual revenue, the businesses we’re built to serve
6 to 12 Mo.
Engagement length for full operational transformation
8 in 10
Small businesses fail due to the 65% gap, per the SBA
Where Do You Start?
Which path is yours right now?
Both are a step toward closing the 65% gap. Choose the one that fits where your business is today.
For the ready
Take the 35/65 Assessment
You’re doing $250K+ in revenue, you’re stuck in the 65%, and you’re ready to measure exactly where the gaps are.
Take the Assessment →For the not-quite-ready
Start Inside The Synerverse®
Not ready for a full engagement yet? The Synerverse is our community and accelerator for leaders working through this exact gap, a lower-lift way to build momentum.
Join The Synerverse →
Why KRJ Consulting
18+ years. One belief: every business has untapped potential.
For more than 18 years, KRJ Consulting has helped organizations strengthen leadership, improve performance, and build businesses positioned for long-term success. Real transformation begins when leaders gain the clarity to see what’s limiting growth, the confidence to make informed decisions, and the discipline to implement lasting change.
Reports don’t transform businesses.
We don’t simply identify opportunities. We help you build the leadership, financial discipline, operational systems, and organizational infrastructure that allow those opportunities to become measurable results. Organizations transform through implementation.
Build the Business Behind the Business™
Ready to close the 65% Gap?
Your expertise built the business you have today. The question is whether your business infrastructure is prepared to support the business you want tomorrow. The organizations that achieve sustainable growth don’t rely on hard work alone. They intentionally strengthen the leadership, systems, and financial discipline that support long-term success.
Schedule My Executive Strategy Session →