Multi-Month
Engagement
A sustained engagement spanning strategy, outreach, communications, and event execution.
Case Study | Public Involvement
Attendance Doesn’t Happen By Announcement. It Happens Through Relationships.
KRJC approached public involvement as a relationship-building strategy rather than an event-promotion exercise.
Client Snapshot
Prime Partner: Stantec Consulting
Sector: Transportation Planning / Public Sector
KRJC Role: Community Engagement Lead
At a Glance
Turning public outreach into meaningful community engagement.
KRJC partnered with Stantec Consulting and regional transportation stakeholders to design and execute a comprehensive public-involvement strategy supporting a major transportation planning study in a rapidly growing South Carolina community. KRJC deployed a coordinated engagement team across strategy, stakeholder outreach, communications, media relations, community engagement, event logistics, and on-site execution, allowing multiple outreach channels to operate simultaneously while maintaining coordination with the prime consultant and public-sector partners.
72+
Documented Participants
Community participation significantly exceeded previous engagement levels.
Multi-Channel
Outreach
Community organizations, businesses, civic networks, media, and digital communications.
Dedicated
Community-Engagement Team
A team assembled specifically to manage the community-engagement workstream.
The Challenge
A significant transportation study required meaningful community participation.
Rapid growth was increasing attention on mobility, connectivity, transportation safety, and future infrastructure. The project required more than technical analysis. It needed perspectives from residents, businesses, civic organizations, community leaders, and other stakeholders.
- Public Involvement Strategy. Stakeholder mapping and a comprehensive engagement plan tailored to the study area.
- Community & Civic Outreach. Direct outreach across residents, businesses, civic groups, faith communities, and neighborhoods.
- Strategic Communications & Media Relations. Coordinated messaging across digital, print, and earned media channels.
- Event Planning & Execution. On-site staffing, logistics, feedback collection, and post-event reporting.
KRJC’s Approach
From strategy to participation.
KRJC managed the community-engagement workstream while coordinating closely with the broader project team. The team-based model allowed KRJC to execute outreach activities concurrently rather than sequentially, increasing both reach and responsiveness.
Workstream 01
Public Involvement Strategy
Workstream 02
Stakeholder & Community Outreach
Workstream 03
Communications & Media Engagement
Workstream 04
Event Planning & Execution
Results & Impact
More than 72 participants formally documented.
KRJC developed the public involvement strategy, identified stakeholder groups, activated community networks, coordinated communications, supported media engagement, and staffed the public event, with community input gathered around mobility, transportation safety, traffic operations, connectivity, growth, and future infrastructure.
- Participation significantly exceeding previous engagement levels.
- Broad stakeholder representation across the study area.
- Regional media visibility.
- Multi-channel community awareness.
- Meaningful public input gathered on key planning topics.
- A documented record to support transportation planning.
Within a Larger Team
Serving within a multidisciplinary consulting environment.
KRJC managed its assigned workstream, deployed the necessary resources, and coordinated with a national engineering firm, public-sector organizations, community stakeholders, media organizations, and other project partners.
The Bigger Impact
Public involvement is more than getting people into a room.
Our ability to allocate people and specialized expertise across these functions enables KRJC to manage community-engagement initiatives as integrated consulting engagements, not simply outreach events.
Strategy→
Relationships→
Communications→
Engagement→
Participation→
Insight
About KRJ Consulting
If your project needs public involvement that turns into real participation, we should talk.
KRJC helps organizations navigate complex initiatives requiring strategy, stakeholder alignment, communications, and implementation. Whether serving as prime consultant or strategic partner within a larger project team, KRJC assembles the team around the work, deploying team members, consultants, and specialized professionals based on the capabilities and capacity required.
Talk With KRJ ConsultingDetails reflect the scope and outcomes of KRJC’s engagement as documented in project records.